Overview
This spreadsheet tool helps ecommerce operators and business owners evaluate the financial impact of promotional discounts with speed and accuracy. Designed in Excel and Google Sheets, it calculates gross profit, margin, and markup across a range of discount scenarios, with both incremental and custom options.
Key features include:
A dynamic incremental discount table (5% to 100%)
Real-time updates to gross profit, margin, and markup
Custom discount input with instant financial recalculations
Clean, user-friendly layout with customizable fields
Challenges
Many ecommerce teams apply discounts without fully understanding their impact on margins. This tool addresses several common issues:
Lack of visibility into how discounts affect profitability
Manual, error-prone discount calculations
No quick way to run scenario analysis during promotional planning
Results
This tool gives teams a faster, more accurate way to plan and validate discounts:
Instantly calculates key financial metrics for any discount level
Helps avoid over-discounting and margin erosion
Easy to adapt across products, bundles, or platforms
Lightweight and shareable with minimal spreadsheet experience required